NHS

HELP US HELP YOU CHANGING THE ROLE OF A PHARMACIST IN SOCIETY Caring faces in white lab coats. That’s been the trope for positioning the pharmacist as a go-to for minor ailments. With a brief to take undue pressure off surgeries and emergency rooms, we needed to make a more dramatic intervention. “Get me a… Read More

APPRENTICESHIPS

FIRE IT UP CHANGING THE SNOBBISH VIEW OF APPRENTICESHIPS An apprenticeship. Word has it it’s the thing you fall back on when you don’t get your first choice. But this stigma belittles the incredible careers it can lead to, and those bright people able to learn the skills our nation needs. So we had to… Read More

INVESCO

TIMES CHANGE CHANGING A BRAND WITHOUT BREAKING IT When brands look to reinvent, it can be tempting to ignore the past in favour of a shiny new story. But Invesco wanted a smarter approach. Fiercely proud of their history, but fearful new investors saw them as outdated, they wanted to modernise without disrespecting their past.… Read More

KENWOOD

KENWOOD CAN CHANGING WHAT PEOPLE THINK IS POSSIBLE IN THE KITCHEN If the kitchen is the heart of the home, then Kenwood is the heart of the kitchen. Our campaign aims to make Kenwood the most loved and admired brand amongst cooks far and wide, by demonstrating that anything is possible when you have a… Read More

DEPT FOR INTERNATIONAL TRADE

READY TO TRADE BRITAIN’S CHANGING RELATIONSHIP WITH THE WORLD Britain has a new place on the world stage. And a new campaign, running in 16 cities across 11 countries, to celebrate that. This new push for the Department for International Trade delivers the simple message that Britain is open and “ready to trade”. The iconic… Read More

CHRISTIE’S

OWN THE CONTROVERSY CHANGING HOW ART HAS BEEN SOLD FOR 250 YEARS With the global art market facing tough times, and Jeff Koons’ own prices in decline, Christie’s needed to change the way they’d sold art for 250 years. Rather than hype the value, we did something unprecedented - we questioned it. This change drove… Read More