Dreams
Think what a dreams bed could do for you
we spend around a third of our lives in bed
We often pay little interest or attention to the role our mattress plays in our quality of sleep. The campaigns aims to elevate the role of the humble mattress, highlighting the incredible things sleep can do for us, such as helping us to be more alert, improving our memory and making us feel alive again.
Changing perceptions and upping quality cues
In a competitive retail landscape and with the emergence of a number of new ‘mattress-in-a-box’ brands in recent years, Dreams needed to change perceptions and boost brand consideration.
In an eight-week turnaround, we partnered to create a dream-like world starring Gillian Anderson to reinforce the brand’s quality credentials. So go on ‘drop in, lie down and see what a Dreams bed could do for you’.
