Diageo Rockshore

St Stephen’s Day Anthem with Ronan Keating

Finding a clear space to own during a cluttered season

For most people, particularly families, Christmas day is the most wonderful time of the year. It’s also a very noisy, cluttered time of the year for brands to cut through. When Rockshore asked us to create them a fame-driving piece of work during the festive season.

We recognised that the 26th December is a day for mates to head to the pub, making it the perfect territory for Rockshore to own. So to build excitement for St. Stephen’s Day (Boxing Day), we launched our first ever festive anthem, performed by the brilliant Ronan Keating. Ronan shares the mic with ‘Rocko’ to lay down their own distinctively witty lyrics to the Christmas classic, ‘It’s the Most Wonderful Time of the Year,’ crammed with affectionate banter on their way to the pub.

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