Global launch says ‘Hello Progress’
A new story to tell
Franklin Templeton is a global investment firm with a reputation of being safe and stable. Dare we say old-fashioned? But with strong advances in their technology, and genuine strides in their DE&I credentials, they felt they had a new story to tell.
Our new brand positioning, ‘Hello Progress’, shines a light on the new story at Franklin Templeton. Across 14 markets and in 8 languages, we reinvigorated Franklin Templeton with bold statements, bright colours, and the occasional explosion.
A global launch
Crucial to the success of the campaign was reaching retail investment advisors. More than 1,000 assets were created across TV, online video, print, OOH, radio and digital. We even illuminated tallest building in the world – the Burj Khalifa. We reached 90% of retail advisors in 14 markets within a month of launch.