THE PLACE TO BE SEEN
Britain’s first LGBTQ+ museum
Most museums are places people go to see things. But Britain’s first LGBTQ+ museum is different. It’s a place where queer people ‘be seen’. It will bring visibility to the community, its stories and its history. We launched this landmark space with the campaign, ‘The Place To Be Seen.’
Celebrating the importance of visibility
Honouring the 50th anniversary of the UK’s first Gay Pride Rally in London, the launch was teased with flyposted placards celebrating the importance of visibility. This set the tone for a campaign that eschews the go-to rainbow stripes in favour of a more distinctive visual and verbal approach.
What visibility means to them
We asked queer influencers and luminaries to share what visibility means to them. This created over 100 social and digital assets to spread the message to their followers. Talent included the cast from Netflix hit Heartstopper, TV personalities such as Dr Ranj, Drag Race alumni Kitty Scott-Claus, Ella Vaday and Bimini Bon Boulash, non-binary activist Jamie Windust, asexual influencer Yasmin Benoit, and leading queer TikTokers GK Barry and Bel Priestley.