Cyber Aware

Three words sort Cyber Security

We all need protection

2021 saw a 161% increase in unauthorized access to personal information. Our email accounts are the gateway to much of this, from contacts to work and interests and even our finances. So we needed to help people better protect them.


This campaign recommends that consumers and small businesses take their email security to another level by advising them to use passwords made up of three random words. Much harder to guess; much harder to hack.

Making it memorable

The integrated push is brought to life through humorous scenarios in unexpected places to create memorability. We see an interesting mix of unique characters that provide clear advice on how we can all make our passwords harder to hack. Each execution brings together three random words, quickly landing the easiest way to improve personal information security.

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