BET REGRET

CHANGING CASUAL BETTING BEHAVIOUR

Launched in 2019, our Bet Regret behaviour change programme targets casual bettors – encouraging them to pause and reconsider before they place a bet that they’ll regret.

In the latest campaign, unsuspecting bettors are interrupted by Amateur wrestler, Andy Kirby – who pins them down until they agree to tap out (of their apps). Previous executions included David James getting a questionable haircut, a late night flutter transporting a bettor to Spanish TV, and a guy on the toilet finding himself in unusual company.

To date, the Bet Regret programme has been activated across all communications channels, brand partnerships and experiences.