SUGAR SWAPS

EVEN CHANGE4LIFE NEEDS CHANGE SOMETIMES

Ten years on from creating Britain’s biggest and most famous behaviour change campaign, Change4Life, we’re ensuring its ongoing relevance. Sugar Swaps is just one of a long line of simple heuristics that we have developed to help the nation eat well, move more and live longer.

Our work on Change4Life was honoured at the 2019 APG awards with a Gold award for Long Term Thinking and a special prize for Social Impact.