Getting Londoners back to the capital’s beating heart


As proud residents of Soho for 25 years, we were sad to see the decline and effect that the pandemic and a series of lockdowns had on our community – with much-loved restaurants and retailers disappearing almost overnight.

Let’s get go-going

Our gloriously graphic GOGOSOHO campaign spot-lit 27 brilliant indie businesses – from Soho’s oldest coffee house to its newest fashion brand. Our bold posters and graphic social animations reminded people living on the edges of London to venture back into Soho to revisit their favourite haunts and discover previously unknown gems.


The GOGOSOHO campaign was run in conjunction with the Soho Society, Westminster City Council, and the Mayor of London. Getting the great and the good together, to do our bit for our neighbourhood.

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