Most Contagious 2022

I had the privilege of attending Most Contagious 2022. I left inspired, invigorated and optimistic, so I thought I’d share some of the reasons why.

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How Ad Land Can Reflect the World We Live In

With the IPA’s latest school report noting that the percentage of senior Black and Ethnic Minority staff is still low to rise, Creative Director Christopher Medford offers a few ideas as to how Ad Land begin to reflect the world we live in.

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The Power of Subliminal Messages

Trainee Account Manager Sonia Khanna takes us on a subliminal messaging adventure with the help of some audio-visual and print examples.

This in-depth research piece asks us about the habits we’ve subconsciously downloaded, and why McDonald’s advertising is the creepiest there is.

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AI Changes Creativity

Does AI change creativity? If it does, how?

Alan Clarkson tells us about how AI is changing the way we perceive and create that which is creative. With examples from Dall•E Mini and Midjourney, you too can figure out where to get your next new-tech creative fix.

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