M&C Saatchi London explores 6 ‘Watch Words’ to help us all communicate effectively during these financially challenging times.

I had the privilege of attending Most Contagious 2022. I left inspired, invigorated and optimistic, so I thought I’d share some of the reasons why.

This week we spoke to Senior Account Direct Richard Vaughan, one of the nicest guys around…

With the help of Co-MD of S&E Jodie Fullager, Tanya Nyamadzawo explores how we Adland can be inclusive, supportive and progressive beyond Black History Month.

With the IPA’s latest school report noting that the percentage of senior Black and Ethnic Minority staff is still low to rise, Creative Director Christopher Medford offers a few ideas as to how Ad Land begin to reflect the world we live in.

Trainee Account Manager Sonia Khanna takes us on a subliminal messaging adventure with the help of some audio-visual and print examples.

This in-depth research piece asks us about the habits we’ve subconsciously downloaded, and why McDonald’s advertising is the creepiest there is.

Does AI change creativity? If it does, how?

Alan Clarkson tells us about how AI is changing the way we perceive and create that which is creative. With examples from Dall•E Mini and Midjourney, you too can figure out where to get your next new-tech creative fix.

This week we spoke to Production Assistant Sunny Moon-Little, who is super great at making props – as well as her job (obvs)!

Sometimes, brands can take something great…and kill it. In this post, Hannah Thomson shows us how ‘opt-out emails’ – emails which used to be a brilliant and thoughtful – have now become something intense – and potentially triggering.

As the power of influencer marketing grows (the DCMS Influencer study saw that 75% of brands had an influencer marketing budget in 2022), Ella Halewood shows us the negative impact it can have on social media users.

Co-ordinate, create, promote and report on the effectiveness of social campaigns without needing your own profiles.

Google search results are more than just text, images, videos and locations.

Turn any digital action into a charitable donation.

Did you know that boredom can be an unexpected path to creativity? Prepare to be shocked…

Ask any question, and get a relatively decent answer.

Off-the-shelf AI video avatar creation. It’s never been so easy to deepfake creepy video’s.

This week we spoke to Joint Head of Design Andy Harris, who likes to pretends it’s his children who listen to Trolls World Tour on repeat.

The metaverse might look a little more familiar than we think.

Does green always mean good? Anna Baughen explores how brands need to be careful about their sustainable claims to avoid greenwashing.

This week we spoke to our Chief Strategy Officer, Sophie Lewis (who, apart from being awesome at all things strategy, also wears amazing denim boiler suits.)