mcadmin, Author at M&C Saatchi London

Closing The Experience Gap

This article appeared first on Clear Strategy website The Experience Gap is real.Learn how to close…

Change your cookieless future today

We’ve pulled together six pieces of advice to adapting to a
cookieless world.

Fighting for the human in the marketing machine

We hosted a panel exploring how brands must now balance the positives of increasing technological sophistication in marketing with an awareness of the impact these new systems can have on the ‘human’ – and how that human must come first.

Say thank you, together

/Together is a coalition that everyone is invited to join, dedicated to helping create kinder, closer communities. We’re proud to support this initiative and are encouraging everybody to join us in saying thank you together on July 5th.

Preparing for take-off

How the travel industry is embracing change, getting back on their feet and back in the air. Insight from key brands in the travel sector – including Ethiad, Virgin Atlantic, National Express, Greater Anglia, Euro Tunnel and Limerick City & County Council.

Facebook Shops: a big opportunity for small businesses

With the imminent and timely launch of Facebook Shops, we discuss what this means for the new normal of online customer behaviour and aiding the recovery of small businesses.

Isolate the lies: campaign to stop the spread of misinformation

‘Find the Truth. Isolate the Lies’ is a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.

COVID-19: why inaction could be fatal for brands

When bad news strikes, people often chime in with the phrase, ‘Life goes on’. This time though, it appears that life as we know it has been put on hold. Our Chief Strategy Officer, Richard Storey writes in e-consultancy.

The long term impact of Covid-19 on the advertising industry

The chief executive of the Advertising Association, Stephen Woodford and M&C Saatchi managing director, Tom Firth discussing the long term impact of COVID-19 with editor of The Drum, Stephen Lepitak.

4 wins at Oystercatcher Awards

We’re very proud to pick up four awards at Oystercatchers annual event, including best place…

Marketers, don’t just collect data on your customers – talk to them

Despite more data than ever available to tell marketers what consumers do and don’t want…

Be more gucci

What Brands can learn from the fashion darling’s stellar success story. “As always, make sure…

Experience Gap

Sizing the gap between brand promise and brand experience disappointments. We’ve all had them. That…

M&C Saatchi appoints Rich Edwards as head of planning

Edwards previously spent nearly eight-and-a-half years at M&C Saatchi Group customer agency LIDA…

56 Black Men Exhibition

We have partnered with 56 Black Men founder Cephas Williams to host the first ever…

Visual Diet at Cannes Lions

Visual Diet is of huge importance to the agency. From a shared passion and exhibition…