Isolate the lies: campaign to stop the spread of misinformation

‘Find the Truth. Isolate the Lies’ is a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.

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Experience Gap

Sizing the gap between brand promise and brand experience disappointments. We’ve all had them. That…

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