The imminent removal of third-party cookies in Chrome and Apple’s IDFA identifier leaves brands who rely on them in need of alternatives.
We’ve pulled together six pieces of advice to adapting to a
cookieless world.
ONCE-IN-A-DECADE CENSUS BRIEF
We’ve been appointed by the The Office for National Statistics (ONS) for Census 2021 communications as it’s creative agency partner following a three-way competitive pitch.
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ISOLATE THE LIES: CAMPAIGN TO STOP THE SPREAD OF MISINFORMATION SURROUNDING COVID-19
‘Find the Truth. Isolate the Lies’ is a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.
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M&CSAATCHI AND LIDA JOIN FORCES
M&C Saatchi has today merged with the Group’s customer agency LIDA to supercharge its integrated offering for clients. The now 225-strong agency will offer an even broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics. The renewed M&C Saatchi will be led by talent promoted from within. Current Group…
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VISUAL DIET AT CANNES LIONS
Visual Diet is of huge importance to the agency. From a shared passion and exhibition here at 36 Golden Square to the main stage at Cannes Lions in front of 2,000-plus people. Co-founded by M&C Saatchi and our partner MTArt Agency, Visual Diet is more than just a project – it is building into a…
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KOONS’ RABBIT SALE SETS WORLDWIDE AUCTION RECORD
Last night auction house Christie’s sold Koons’ seminal silver Rabbit for US$91,075,000 – setting a new record for the sale of any work by a living artist. In a Saatchi story that neatly goes full circle, a cast of the same piece was originally bought by Charles Saatchi in 1986 for US$40,000. The new record…
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