From a shared passion and exhibition here at 36 Golden Square to the main stage at Cannes Lions in front of 2,000-plus people, Visual Diet is of huge importance to the agency.

Co-founded by M&C Saatchi and our partner MTArt Agency, Visual Diet is more than just a project – it is building into a movement that reaches beyond our walls, exploring how the images we consume daily affect our mental health.

At Cannes, we hosted a panel event on the first day of the Festival of Creativity in June, featuring Visual Diet co-founder and M&C Saatchi head of visual content Mimi Gray, world renowned British photographer Rankin and Jude Kelly CBE, former artistic director of the Southbank Centre and now founder of Women of the World Foundation.

We outlined visual and talent guidelines and called on the creative industries to join the Visual Diet movement and help improve our visual landscape.