Experience Gap

Sizing the gap between brand promise and brand experience disappointments.

We’ve all had them. That moment when someone or something lets you down. When they fail to live up to expectations. When the promises they’ve made are exposed as untrue.

How many times has a brand done that to you in the past year?

Welcome to the Experience Gap.

This is a new site, your feedback will help us to improve it. © 2022 M&C Saatchi London.