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Getting behind the team

During the most anticipated sporting event of the year, amongst the biggest and wealthiest brands in the world, how do you stand out? Working with Royal Mail, we responded to England’s cup run in Euro 2020 with a brutally simple visual, that only they could achieve.

Capturing Englands optimism

A single social post that captured the country’s optimism and became not just a celebration of each win, but a show of support for the next. A simple football wrapped in parcel paper, became a meme for fans across the tournament and reached over 8.3 million people around the world. All for the grand total of £7.49.

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