COFFEE CLUB

A MILLION LITTLE NUDGES TO CHANGE THE NATION’S HABITS

In the high street coffee wars, convenience trumps price. Our go-to is most often the one we go past. With more than 2,000 coffee shops, plus Express machines, Costa wins on convenience.

But there is always headroom to drive frequency. Enter Costa Coffee Club, with lots of friendly nudges to help people enjoy an extra cup.

This completely personalised programme learns about an individual’s tastes, routes and routines to provide just the right nudge at just the right time.

From encouraging menu exploration so Brits don’t get bored of their lattes (hello, flat white), to driving a second visit for an afternoon pick-me-up (iced tea, please).

The programme also improves customer experience, with perks such as pre-order, so regulars can skip the queue. Knowing just what people want, and making it easy for them to get it, is the secret to Coffee Club’s success.