Marketing Science

Our marketing science practice distills raw data into intelligence and actionable campaigns. We deliver growth without guesswork.

What we do

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Geo-targeting

Overlay multiple datasets with geography to focus your marketing on the exact location you need.

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Behaviour Prediction

Build propensity models that forecast what people will do next, to supercharge your marketing programmes.

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Brand Intelligence

Track a complete view of brand performance measures, to empower informed marketing decisions.

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Audience Connection

Reach digital audiences with data connectivity, to make sure every marketing interaction is relevant, addressable, and measurable.

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Reporting

See campaign results with benchmarks to understand where your marketing is and isn’t working.

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Human Insight

Find the words, images and codes that connect culturally to guide more resonant marketing.

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Journey Optimisation

Reverse-engineer digital consumer journeys to spot gaps and make actionable marketing recommendations.

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Attribution

Untangle the source of sales, to split out marketing impact from other influences, see ‘true’ ROI​ and plan the optimal marketing mix.

Questions?

If you have a marketing science project in mind or just want to find out a little more, please get in touch to book a 15-minute introductory call.