Our marketing science practice distills raw data into intelligence and actionable campaigns. We deliver growth without guesswork.
What we do
Geo-targeting
Overlay multiple datasets with geography to focus your marketing on the exact location you need.
Behaviour Prediction
Build propensity models that forecast what people will do next, to supercharge your marketing programmes.
Brand Intelligence
Track a complete view of brand performance measures, to empower informed marketing decisions.
Audience Connection
Reach digital audiences with data connectivity, to make sure every marketing interaction is relevant, addressable, and measurable.
Reporting
See campaign results with benchmarks to understand where your marketing is and isn’t working.
Human Insight
Find the words, images and codes that connect culturally to guide more resonant marketing.
Journey Optimisation
Reverse-engineer digital consumer journeys to spot gaps and make actionable marketing recommendations.
Attribution
Untangle the source of sales, to split out marketing impact from other influences, see ‘true’ ROI and plan the optimal marketing mix.
Questions?
If you have a marketing science project in mind or just want to find out a little more, please get in touch to book a 15-minute introductory call.