Our marketing science practice distills raw data into intelligence and actionable campaigns. We deliver growth without guesswork.
What we do
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Geo-targeting
Overlay multiple datasets with geography to focus your marketing on the exact location you need.
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Behaviour Prediction
Build propensity models that forecast what people will do next, to supercharge your marketing programmes.
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Brand Intelligence
Track a complete view of brand performance measures, to empower informed marketing decisions.
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Audience Connection
Reach digital audiences with data connectivity, to make sure every marketing interaction is relevant, addressable, and measurable.
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Reporting
See campaign results with benchmarks to understand where your marketing is and isn’t working.
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Human Insight
Find the words, images and codes that connect culturally to guide more resonant marketing.
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Journey Optimisation
Reverse-engineer digital consumer journeys to spot gaps and make actionable marketing recommendations.
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Attribution
Untangle the source of sales, to split out marketing impact from other influences, see ‘true’ ROI and plan the optimal marketing mix.
Questions?
If you have a marketing science project in mind or just want to find out a little more, please get in touch to book a 15-minute introductory call.