Kenwood
Make It Big
Transforming everyday moments into extraodinary successes
Although many young people have a growing passion for food, they often have limited space in the kitchen as they’re living in flatshares or small rentals. This inspired Kenwood to create the new compact Go Collection: three products that have been designed to give cooks more space for creativity in the kitchen.
Unleashing your potential in your cramped kitchen is now a piece of cake
In two fast-paced 30-second films with two different starting points, The Flour and The Egg, kick off a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spots feature a real chihuahua, a statue that took four weeks to carve and a bespoke dress that looks like a meringue. Stylised visuals are balanced by a straightforward, matter-of-fact voiceover, provided by stand-up comedian, writer and actor Sunil Patel in the UK version of the campaign.
