WHERE EVERYONE PLAYS
A SPONSORSHIP CHANGE THAT PUTS THE FANS FIRST
Brands sponsoring football teams, and players, is nothing new. But Coca-Cola knows the true driver of the game is the fans. So our sponsorship activity for the Coca-Cola Premier League celebrates them as the true heroes of the game.
Our latest work ahead of the 2021 season sees us ‘making your end, the home end’.
In the words of Marcus Rashford:
“The fans are everything, so I love that this campaign really celebrates them. We obviously really miss our fans in the stadiums at the moment so, until we can get them back, we want to make sure that they feel a part of the action from home.”