Putting the fans first

The true heroes of the game

Brands sponsoring football teams, and players, is nothing new. But Coca-Cola knows the true driver of the game is the fans. So our sponsorship activity for the Coca-Cola Premier League celebrates them as the true heroes of the game.

Where Everyone Plays

‘Where Everyone Plays’ is the creative platform we used to launch Coca-Cola’s re-entry into UK football, their biggest sponsorship for 25 years. A creative vehicle used throughout all their Premier League sponsorship activity, from advertising and events to influencer and partnership activity, on-pack promotion and grass-roots activation.

Make your end the home end

“The fans are everything, so I love that this campaign really celebrates them. We obviously really miss our fans in the stadiums at the moment so, until we can get them back, we want to make sure that they feel a part of the action from home.”

Marcus Rashford, 2020