THE ACT OF REMEMBRANCE, CHANGED Every year we gather on the eleventh of the eleventh, to bow our heads. We look down. We pay our respects to the men and women across the Commonwealth who gave their lives in the two world wars. But 2020 is different. No crowds can gather at the Commonwealth War… Read More


WHERE EVERYONE PLAYS A SPONSORSHIP CHANGE THAT PUTS THE FANS FIRST Brands sponsoring football teams, and players, is nothing new. But Coca-Cola knows the true driver of the game is the fans. So our sponsorship activity for the Coca-Cola Premier League celebrates them as the true heroes of the game. Our latest work ahead of… Read More


TIMES CHANGE CHANGING A BRAND WITHOUT BREAKING IT When brands look to reinvent, it can be tempting to ignore the past in favour of a shiny new story. But Invesco wanted a smarter approach. Fiercely proud of their history, but fearful new investors saw them as outdated, they wanted to modernise without disrespecting their past.… Read More


OWN THE CONTROVERSY CHANGING HOW ART HAS BEEN SOLD FOR 250 YEARS With the global art market facing tough times, and Jeff Koons’ own prices in decline, Christie’s needed to change the way they’d sold art for 250 years. Rather than hype the value, we did something unprecedented - we questioned it. This change drove… Read More