In 2020, smoking prevalence among adults is at a record low, however we still have an estimated 6.1 million smokers. Now in it’s ninth year, our 2020 Stoptober programme aims to drive quit attempts at scale.

Launched as part of our new Better Health brand, the 2020 programme is focused on improvements to lung health. A beautiful pair of floral and mechanical lungs shows the damage that smoking can do, reminding smokers that there is no better time to quit. A range of Stoptober resources have been created to help sustain quit attempts throughout the month – including the Stoptober app, a Facebook messenger bot, online support communities, a Personal Quit Plan, daily SMS contact and emails.

Partnership activity with leading UK health organisations including ASH, BLF, BHF and Cancer Research UK, plus Amazon, Superdrug and Boots will also encourage the nation’s remaining smokers to give quitting a go this Stoptober.