LET IT OUT
CHANGING TRAVEL EXPERIENCES
After months without travel, cooped up at home, we are inviting people to use ‘scream therapy’ to let out their frustrations in some of the most remote and beautiful locations in Iceland.
In our first campaign for Promote Iceland, users can visit our site to record their screams and release them through speakers located in seven stunning areas of the island. Supported by advertising, PR and influencer activity in key global markets – the campaign seeks to promote Iceland as a top-of-mind destination as global travel restrictions begin to lift.
The ideal location to relax, and let out all those months of pent-up frustration.