FLU VACCINATION

CHANGING HOW THE NATION VIEWS FLU JABS

As we approach the cold winter months, Public Health England needed to encourage all eligible groups to get a free flu vaccine to protect themselves.

The new campaign warns people not to dismiss the virus as ‘just the flu’ and positions the vaccine as the best protection.

Previously, the work has been running in targeted channels, but has now entered a new phase, with a broader approach to reach all those eligible for the free flu vaccination and upweighted advertising on TV, radio, OOH and digital channels.