CHANGING THE CUSTOMER RELATIONSHIP

When a customer gets a new phone, they are quickly distracted by their shiny toy… and forget all about their provider. Briefed to make the network as sexy as the tech, we created a full new Welcome experience for O2 customers. 

Across email, MMS and digital touchpoints, the new programme is a personal tour through the O2 world they can access through their phone.

Personalised by phone type, tenure, tariff, location, browsing behaviour and past actions, the new Welcome experience wrestles attention firmly back to O2.