HELP US HELP YOU
CHANGING THE ROLE OF A PHARMACIST IN SOCIETY
Caring faces in white lab coats. That’s been the trope for positioning the pharmacist as a go-to for minor ailments. With a brief to take undue pressure off surgeries and emergency rooms, we needed to make a more dramatic intervention.
“Get me a pharmacist!” is our dramatic call to change Britain’s behaviour when dealing with minor symptoms and early signs.
TV spots featuring over-blown reactions to minor health concerns, encouraged people to ‘take the drama our of minor illnesses’. Horror, rom-com and action movie styles were used in a tongue-in-cheek way to promote the availability of free, confidential consultations in pharmacies.
The filmic style was carried through to three dramatic posters, run in OOH and displayed in pharmacies, hospitals and surgeries. The campaign was amplified across the NHS using PR and social media.