UNCOMMONLY INDEPENDENT

CHANGING THE PERCEPTION OF INSURANCE BROKERS

Nothing Lockton do is conventional. In a category of monoliths formed through countless mergers, they are the independent entrepreneurs.

For the launch of their new brand positioning, Uncommonly Independent, we re-invented the way they tell their story. From starting as a small family-owned business Kansas City, to becoming the world’s largest independent insurance brokers, still owned and run by the Lockton family.

Delivered through M&KE, our specialist creative tech and content team – their first unified global web presence has brought together disparate online platforms and journeys. A suite of new brand collateral gives them a distinct presence in a sea of sameness.