LNER

A WELCOME CHANGE

With a dramatic reduction in travel post Covid-19, LNER needed to remind leisure and business travellers the importance of being there and experiencing moments in person.

Part of LNER’s broader vision of being the most loved, progressive and responsible way to travel – the campaign dramatises small personal moments of connection. Shot along the LNER route, the push seeks to reassure customers so they are confident to return to rail for when the time is right.