FRESH FOOD FOR KIDS

CHANGING THE WAY PARENTS FEED THEIR KIDS

Little Dish makes healthy, fresh ready meals for kids. But they were limited to selling through bricks-and-mortar retailers.

In 2018 they approached M&KE, our creative tech and content specialists, to explore a direct-to-consumer e-commerce solution.

We saw a far quicker win: boost their site traffic and direct it seamlessly to 3rd party retailers for fulfilment.

Littledish.co.uk was reimagined as an SEO friendly editorial platform, designed to capture search traffic from parents learning to feed toddlers real food for the first time. Working with product data from US and UK retailers, we created a web application which links directly into retailers online shopping carts.

We also produced a suite of charming content films for use both on-site and in social channels, to help drive traffic and build brand awareness.

© 2020 M&C Saatchi London