Changing convenience for parents
Fresh food for kids
Little Dish makes healthy, fresh ready meals for kids. But they were limited to selling through bricks-and-mortar retailers. Which impacted their business hugely when a large high street retailer de-listed them and released a competing product.
A search friendly platform
First we re-designed and re-built Littledish.co.uk as an SEO friendly editorial platform, designed to capture search traffic from parents learning to feed toddlers real food for the first time. Working with product data from US and UK retailers, we shortened the digital conversion journey with a web application that places products directly into third party retailer shopping carts online.
We then produced a suite of charming content films for use both on-site and in social channels, to help drive traffic and build brand awareness. Executed against key pillars of their brand strategy – the content was all produced in-house, working closely with Little Dish’s own food stylists to ensure full consistency between product & brand.