H&T Pawnbrokers

From Pawned to Pre-loved

Pawned doesn’t have to be a dirty word

H&T Pawnbrokers had a problem. They wanted to be seen as a destination for Christmas shopping – but a hocked gem doesn’t have the “special feels” that we expect to come with choosing and giving a gift. But with the rising kudos of vintage and pre-loved, we knew we could face this challenge.

READY TO BE LOVED AGAIN

When first bought, every piece of jewelry is chosen with love and with care. And that sparkle shines no less when chosen again. We want everyone who buys from H&T at Christmas to feel they are making the same special purchase. Diamonds that have been loved before, ready to be loved again.

THE LOVE STORY CONTINUES

The striking campaign imagery features split images that show the original vintage sensibility of each piece, contrasted with a contemporary wearer giving the jewels a new life, and adding to their story.

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