Genesis.

Hello Europe

Redefining automotive luxury

With a more respectful approach to car owners long overdue, Genesis needed our help in challenging automotive sector norms and establishing them as a genuine contender among European luxury brands. As a modern car brand with a different approach to selling and owning cars, they needed a progressive agency partner that matched their challenger mindset.

Forging the future

We spearheaded a brand strategy to shake up the car market with a unique proposition focused on service, respect for the customer and luxury experience. Devising a summer-long campaign to launch Genesis into Europe, this kicked off with a high-impact experiential reveal in the Swiss Alps, entailing a large-scale film projection unveiled onto the mountain-side at dusk.

Ongoing activation

Further creative press office activity, thought leadership and media events throughout the season have been designed to bolster the regional launch impact. This includes creative development and production of the brand’s much-anticipated presence at the prestigious Goodwood Festival of Speed.

BETA this is a new site, your feedback will help us to improve it. © 2022 M&C Saatchi London.