Powering a greener nation
A Greener EDF Energy
While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the greener alternative for the environmentally conscious consumer, and they needed to find a way to explain this to their audience.
We launched EDF’s ‘Generation Electric’ campaign, encouraging the country to take up electric vehicles, and change how they thought about energy. Using a digital-first campaign, we hit our core audience across TV, programmatic display, out-of-home (OOH), video, audio, press, and social.
Switching on digital
Shifting budgets from traditional channels to digital, particularly for a brand campaign, can prove challenging. We showed EDF that digital could provide an effective, measurable, strategy that could reach a specific audience at scale.
Challenging misconceptions that digital channels are exclusively bottom-line results, we proved EDF had an opportunity to deliver so much more. By identifying, understanding, and resonating with the right audience in the right place, we were able to transform perceptions of the EDF brand.
Boosted The EDF brand
We achieved a 4% overall uplift in brand awareness, and an 8% uplift in London.
Took home Best Omni-Channel Campaign at The Drum’s Digital Advertising Awards and Best Media Planning Campaign at The Drum’s Marketing Awards
Attracted a new audience
The overall engagement rate reached 46% across all the channels.