READY TO TRADE

BRITAIN’S CHANGING RELATIONSHIP WITH THE WORLD

Britain has a new place on the world stage. And a new campaign, running in 16 cities across 11 countries, to celebrate that. This new push for the Department for International Trade delivers the simple message that Britain is open and “ready to trade”.

The iconic Union Jack has been reinterpreted to champion our excellence across key sectors such as life sciences, agriculture renewable energy and automotive. We’re associating our national brand with our truly ‘Great’ British offer to drive key trade and FDI opportunities.