News • M&C Saatchi London

CHANGE YOUR COOKIELESS FUTURE TODAY

The imminent removal of third-party cookies in Chrome and Apple’s IDFA identifier leaves brands who rely on them in need of alternatives.

We’ve pulled together six pieces of advice to adapting to a
cookieless world.

FIGHTING FOR THE HUMAN IN THE MARKETING MACHINE

We hosted a panel exploring how brands must now balance the positives of increasing technological sophistication in marketing with an awareness of the impact these new systems can have on the ‘human’ – and how that human must come first.

ONCE-IN-A-DECADE CENSUS BRIEF

We’ve been appointed by the The Office for National Statistics (ONS) for Census 2021 communications as it’s creative agency partner following a three-way competitive pitch.

SAY THANK YOU /TOGETHER

/Together is a coalition that everyone is invited to join, dedicated to helping create kinder, closer communities. We’re proud to support this initiative and are encouraging everybody to join us in saying thank you together on July 5th.

M&C SAATCHI UK GROUP’S COMMITMENT TO COMBAT SYSTEMIC RACIAL INJUSTICE AND SUPPORT BLACK, ASIAN, AND MINORITY ETHNIC TALENT

The senseless killing of George Floyd has ignited outrage and shock across the world. We recognise that the systemic and systematic inequality and injustices that exist in our society, our industry and our company must be tackled with more urgency than ever.

PREPARING FOR TAKE-OFF

How the travel industry is embracing change, getting back on their feet and back in the air. Insight from key brands in the travel sector – including Ethiad, Virgin Atlantic, National Express, Greater Anglia, Euro Tunnel and Limerick City & County Council.

FACEBOOK SHOPS: A BIG OPPORTUNITY FOR SMALL BUSINESSES

With the imminent and timely launch of Facebook Shops, we discuss what this means for the new normal of online customer behaviour and aiding the recovery of small businesses.

ISOLATE THE LIES: CAMPAIGN TO STOP THE SPREAD OF MISINFORMATION SURROUNDING COVID-19

‘Find the Truth. Isolate the Lies’ is a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.

CONCEPTUAL BOREDOM: PHOTOGRAPHY INSPIRED BY THE BOREDOM OF LOCKDOWN

Conceptual Boredom is a photography project that explores our connection with our homes, our things, our food and our bored minds during the Covid-19 outbreak. The initiative aims to raise money for NHS Charities Together, in order to support the health and wellbeing of frontline NHS staff and volunteers.

COVID-19: WHY INACTION COULD BE FATAL FOR BRANDS

When bad news strikes, people often chime in with the phrase, ‘Life goes on’. This time though, it appears that life as we know it has been put on hold. Our Chief Strategy Officer, Richard Storey writes in e-consultancy.

THE LONG TERM IMPACT OF COVID-19 ON THE ADVERTISING INDUSTRY

The chief executive of the Advertising Association, Stephen Woodford and M&C Saatchi managing director, Tom Firth discussing the long term impact of COVID-19 with editor of The Drum, Stephen Lepitak.

MOTHER’S DAY CARDS THAT ENCOURAGE SOCIAL DISTANCING #MUMISGROUNDED

Our COVID-19 Mother’s Day cards e-cards flip conventional family relationships on their head and feature language traditionally used by parents talking to their children. #MumIsGrounded

M&CSAATCHI AND LIDA JOIN FORCES

M&C Saatchi has today merged with the Group’s customer agency LIDA to supercharge its integrated offering for clients. The now 225-strong agency will offer an even broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics. The renewed M&C Saatchi will be led by talent promoted from within. Current Group…

4 WINS AT OYSTERCATCHER AWARDS

We’re very proud to pick up four awards at Oystercatchers annual event, including best place to work. Last night, we were recognised by the industry at the Oystercatchers Awards, picking up three Highly Commended trophies and winning its prestigious Best Place to Work award. The panel of brand CMO judges said the agency was clearly…

BE MORE GUCCI

What Brands can learn from the fashion darling’s stellar success story. “As always, make sure to share and subscribe to my channel. Gucci!”. That’s how Eight Grade’s lead character Kayla (Elsie Fisher) ends every one of her YouTube videos. Is that how you know you’ve made it as a brand? When teen girls use your company…

56 BLACK MEN EXHIBITION

We have partnered with 56 Black Men founder Cephas Williams to host the first ever exhibition of his powerful photo series. Partnering with Clear Channel, our head office is home to the 56 Black Men exhibition for the whole month of October, coinciding with Black History Month. However, our support of Cephas and his high-profile…

VISUAL DIET AT CANNES LIONS

Visual Diet is of huge importance to the agency. From a shared passion and exhibition here at 36 Golden Square to the main stage at Cannes Lions in front of 2,000-plus people. Co-founded by M&C Saatchi and our partner MTArt Agency, Visual Diet is more than just a project – it is building into a…

BEN’S WORK SHOWCASED IN QUEER ART EXHIBITION

Our Chief Creative Officer, Ben Golik, has been selected as one of 12 queer artists to have work shown at the Creative Pride. Loud. Proud. Now exhibition. The show, being staged on Carnaby Street by independent art store We Built This City, will run throughout Pride month. Ben said of the opportunity, “I’m thrilled to have been invited to…

KOONS’ RABBIT SALE SETS WORLDWIDE AUCTION RECORD

Last night auction house Christie’s sold Koons’ seminal silver Rabbit for US$91,075,000 – setting a new record for the sale of any work by a living artist. In a Saatchi story that neatly goes full circle, a cast of the same piece was originally bought by Charles Saatchi in 1986 for US$40,000. The new record…