M&C Saatchi London M&C Saatchi London

MAKING , CHANGE

Our extensive experience in behaviour and brand change means we are uniquely placed to help brands navigate any new challenges that are being presented to them.

Scroll down to learn about our Response Barometer tool and 3 phase planning model.

What are people thinking, feeling and needing right now? Our Response Barometer provides an in-the-moment read on consumer sentiment and behaviour with clear implications for sectors and brands. We use a compilation of quantitative and qualitative inputs gathered from third party data and first party research.

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What do you need to do now, next and in the future?

Our 3 phase planning model sets out clear phases for action to navigate change successfully. We’ve included examples of how we’re using it to navigate Covid-19 for our clients.

1
IMMEDIATE IMPACT

TIME FOR CLARITY & PURPOSE

The initial weeks of change can be the most disruptive. What can be done immediately, whilst staying true to your long-term vision?

The initial weeks of the COVID-19 crisis saw fear and confusion with everything changing from behaviour, to consumption and conversation. Our work with brands such as O2 and Gousto focused on creating the right messages, at the right time, for their customers. What else can be done to help people whilst protecting the fundamentals of your business?

2
NEW NORMAL

TIME FOR FRESH AND RELEVANT THINKING

With change the things we seek evolve. What modified messages and approaches will now resonate for people’s new mindsets and new lifestyles?

As the world starts to re-open brands must be at the pulse of what their customers are thinking and feeling, so they can act on changing work and life dynamics promptly with appropriately modified messaging and approaches. We’ve been working with Tourism Iceland and Public Health England to position their offering in tune with the sentiment of the moment. How can we fit into peoples’ new lifestyles and how can our products and services be framed in the most compelling way?

3
RE-START

TIME FOR RE-INVENTION

Values, priorities and means shift. What are the fundamental changes needed to be made to re-invent for these longer-term changes?

Beyond the pandemic forecasting new values and priorities for different audiences will be critical. We’ve worked with brands like Costa and LNER at pace, predicting customer demands and need states for the future and a changing wealth divide. How can you create a new path for your sector or brand, develop communications that take a position of leadership and change the way the world sees you?

IMMEDIATE IMPACT

The Early Weeks, Staying True

TIME FOR CLARITY & PURPOSE

The initial weeks of change can be the most disruptive. What can be done immediately, whilst staying true to your long-term vision?

The initial weeks of the COVID-19 crisis saw fear and confusion with everything changing from behaviour, to consumption and conversation. Our work with brands such as O2 and Gousto focused on creating the right messages, at the right time, for their customers. What else can be done to help people whilst protecting the fundamentals of your business?

Adaptation and Solutions

TIME FOR FRESH AND RELEVANT THINKING

With change the things we seek evolve. What modified messages and approaches will now resonate for people’s new mindsets and new lifestyles?

As the world starts to re-open brands must be at the pulse of what their customers are thinking and feeling, so they can act on changing work and life dynamics promptly with appropriately modified messaging and approaches. We’ve been working with Tourism Iceland and Public Health England to position their offering in tune with the sentiment of the moment. How can we fit into peoples’ new lifestyles and how can our products and services be framed in the most compelling way?

NEW
NORMAL

RE-START

The future, re-imagined

TIME FOR RE-INVENTION

Values, priorities and means shift. What are the fundamental changes needed to be made to re-invent for these longer-term changes?

Beyond the pandemic forecasting new values and priorities for different audiences will be critical. We’ve worked with brands like Costa and LNER at pace, predicting customer demands and need states for the future and a changing wealth divide. How can you create a new path for your sector or brand, develop communications that take a position of leadership and change the way the world sees you?

IN THE MEDIA

SAY THANK YOU /TOGETHER

/Together is a coalition that everyone is invited to join, dedicated to helping create kinder, closer communities. We’re proud to support this initiative and are encouraging everybody to join us in saying thank you together on July 5th.

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PREPARING FOR TAKE-OFF

How the travel industry is embracing change, getting back on their feet and back in the air. Insight from key brands in the travel sector – including Ethiad, Virgin Atlantic, National Express, Greater Anglia, Euro Tunnel and Limerick City & County Council.

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