M&C Saatchi London M&C Saatchi London

BEHAVIOUR, CHANGED

Our extensive experience in behaviour and brand changes means we are uniquely placed to help brands navigate the challenges being presented to them by the COVID-19 pandemic.

Scroll down to learn about our 3 phase planning model and Response Barometer tool.

1
IMMEDIATE IMPACT

TIME FOR CLARITY AND PURPOSE

The initial weeks of the COVID-19 crisis saw everything change from behaviour, to consumption and conversation. Our work with brands such as O2, Costa Coffee and LNER focused on creating the right messages for their customers. What can be done to help people whilst protecting the fundamentals of your business?

See how we can help

2
NEW NORMAL

TIME FOR FRESH AND RELEVANT OFFERS

The things we value and seek are evolving daily. Brands must be at the pulse of what their customers are thinking and feeling, so they can act on these triggers promptly with appropriately modified messaging and approaches. What can we offer that fits into peoples’ new lifestyles and how can our products and services be framed in the most compelling way?

See how we can help

3
RE-START

TIME FOR NEW BEGINNINGS

Timing is obviously crisis dependent and the extent of opening up will be sporadic and gradual, but we will emerge from this situation. Quickly forecasting new emotional states, values and priorities will be critical. How can you prepare your brand to make it a core part of the optimism and hope of the re-start?

See how we can help

IMMEDIATE IMPACT

The Early Weeks, Fear and Confusion

TIME FOR CLARITY AND PURPOSE

The initial weeks of the COVID-19 crisis saw everything change from behaviour, to consumption and conversation. Our work with brands such as O2, Costa Coffee and LNER focused on creating the right messages for their customers. What can be done to help people whilst protecting the fundamentals of your business?

Right Now, Adaptation and Solutions

TIME FOR FRESH AND RELEVANT OFFERS

The things we value and seek are evolving daily. Brands must be at the pulse of what their customers are thinking and feeling, so they can act on these triggers promptly with appropriately modified messaging and approaches. What can we offer that fits into peoples’ new lifestyles and how can our products and services be framed in the most compelling way?

See how we can help

NEW
NORMAL

RE-START

Moment of Return and Recovery

TIME FOR NEW BEGINNINGS

Timing is obviously crisis dependent and the extent of opening up will be sporadic and gradual, but we will emerge from this situation. Quickly forecasting new emotional states, values and priorities will be critical. How can you prepare your brand to make it a core part of the optimism and hope of the re-start?

See how we can help

The Response Barometer provides an in-the-moment read on consumer sentiment and behaviour with clear implications for sectors and brands in the context of COVID-19. A compilation of quantitative and qualitative inputs gathered from third party data and first party research (which we are continually in market with for our active clients). Our Change Strategy Unit reviews and cross references these inputs to extract useful insights for brands.

Contact us for rapid testing
Download an example now

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