The Coca-Cola Premier League.

Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together.

The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people – from the groundkeepers to the fans.

"Fans don’t just watch football – they take it, play with it, edit their own videos, share jokes online. There’s no rules when it comes to the jokes they make."

Kieron Roe, Associate Creative Director

Where everyone plays.

The colourful ad highlights the nation’s passion for football, profiling unique characters including Everton fan icon “Speedo Mick” and Crystal Palace mascot Kayla the Eagle – set to the soundtrack of Yazoo’s Only You.

The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.

Coca-Cola is also launching an on-pack promotion, which will give one lucky supporter the chance to be their Club’s ‘12th player’. The ‘Be the 12th’ campaign will run across Coca-Cola original taste and zero sugar and Diet Coke. Running in-store from February, the promotion will give one lucky fan the chance of winning the ultimate fan experience, as hundreds of tickets to Premier League matches. Throughout the campaign there will also be thousands of Premier League prizes to win such as matchday tickets, club shirts, FIFA games and more.

This is the first multi-brand sports sponsorship for Coca-Cola Great Britain, which gives it the rights to activate the Premier League across many products in its portfolio. Building on its rich history and heritage in football, the sponsorship is launching with a Coca-Cola brand campaign in which Coca-Cola zero sugar takes centre stage and is the only product to feature in the Where Everyone Plays TVC.  This is part of the company’s ongoing commitment to drive sales of its sugar-free options.   Additional activity featuring other brands will follow later in the year.

The new campaign also includes media partnerships with Talksport and Joe.co.uk which will run throughout the year.

“Coca-Cola has always been a passionate supporter of football and sport and we’re excited to be able to bring fans closer to the action through our partnership with The Premier League. We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”

Paul Grace, Marketing Director, Coca-Cola Great Britain and Ireland