This article appeared first on Clear Strategy website The Experience Gap is real.Learn how to close…
Read MoreIsolate the lies: campaign to stop the spread of misinformation
‘Find the Truth. Isolate the Lies’ is a mythbusting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families.
Read MoreMarketers, don’t just collect data on your customers – talk to them
Despite more data than ever available to tell marketers what consumers do and don’t want…
Read MoreExperience Gap
Sizing the gap between brand promise and brand experience disappointments. We’ve all had them. That…
Read MoreM&C Saatchi appoints Rich Edwards as head of planning
Edwards previously spent nearly eight-and-a-half years at M&C Saatchi Group customer agency LIDA…
Read MoreVisual Diet at Cannes Lions
Visual Diet is of huge importance to the agency. From a shared passion and exhibition…
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