I had the privilege of attending Most Contagious 2022. I left inspired, invigorated and optimistic, so I thought I’d share some of the reasons why.

Co-ordinate, create, promote and report on the effectiveness of social campaigns without needing your own profiles.

Google search results are more than just text, images, videos and locations.

Turn any digital action into a charitable donation.

Ask any question, and get a relatively decent answer.

Off-the-shelf AI video avatar creation. It’s never been so easy to deepfake creepy video’s.

The metaverse might look a little more familiar than we think.

Not all ads are created created equal. In this one, Niall talks about a piece of work that both delights and pisses him off in equal measure.