Millie Dunne, Author at M&C Saatchi London

6 Watch Words: Communicating Effectively in Financially Challenging Times

M&C Saatchi London explores 6 ‘Watch Words’ to help us all communicate effectively during these financially challenging times.

Spotlight On: Richard Vaughan

This week we spoke to Senior Account Direct Richard Vaughan, one of the nicest guys around…

Black History Month is over, so now what? An interview with Jodie Fullager – Co-MD of S&E

With the help of Co-MD of S&E Jodie Fullager, Tanya Nyamadzawo explores how we Adland can be inclusive, supportive and progressive beyond Black History Month.

How Ad Land Can Reflect the World We Live In

With the IPA’s latest school report noting that the percentage of senior Black and Ethnic Minority staff is still low to rise, Creative Director Christopher Medford offers a few ideas as to how Ad Land begin to reflect the world we live in.

AI Changes Creativity

Does AI change creativity? If it does, how?

Alan Clarkson tells us about how AI is changing the way we perceive and create that which is creative. With examples from Dall•E Mini and Midjourney, you too can figure out where to get your next new-tech creative fix.

Spotlight On: Sunny Moon-Little

This week we spoke to Production Assistant Sunny Moon-Little, who is super great at making props – as well as her job (obvs)!

Putting The Person at the Forefront of Personalisation

Sometimes, brands can take something great…and kill it. In this post, Hannah Thomson shows us how ‘opt-out emails’ – emails which used to be a brilliant and thoughtful – have now become something intense – and potentially triggering.

A Fad from a Fad: The Harms of Influencer Marketing

As the power of influencer marketing grows (the DCMS Influencer study saw that 75% of brands had an influencer marketing budget in 2022), Ella Halewood shows us the negative impact it can have on social media users.

Spotlight On: Andy Harris

This week we spoke to Joint Head of Design Andy Harris, who likes to pretends it’s his children who listen to Trolls World Tour on repeat.

Spotlight On: Annabel Mackie

This week we spoke to our Chief Strategy Officer, Sophie Lewis (who, apart from being awesome at all things strategy, also wears amazing denim boiler suits.)

Making mental health more accessible – The Power of Language to Enable Change

The topic of mental health and its accessibility is taken on by Toni Varey, in this language-exploring blog post for Mental Health Week.

What is Ramadan and what could it represent for advertisers?

Noor Toshani shares with us what Ramadan really means, and how it can be represented better in our advertising.

Spotlight On: Kevin Earland

This week we spoke to the GOAT of production, Kevin Earland (who’s almost as mysterious as Area 51)…

In-store experiences: the future of retail?

Kinjal Sheth looks at all the reasons why your local Lush is a siren call, drowning us in their world of bath bombs and scents.

Spotlight On: Sophie Lewis

This week we spoke to our Chief Strategy Officer, Sophie Lewis (who, apart from being awesome at all things strategy, also wears amazing denim boiler suits.)

Menstrual capitalism needs to stop, period

Feminism is a hard-fought fight, and menstrual capitalism needs to stop, period. By Millie Dunne.