Ella Halewood, Author at M&C Saatchi London

The Power of Subliminal Messages

Trainee Account Manager Sonia Khanna takes us on a subliminal messaging adventure with the help of some audio-visual and print examples.

This in-depth research piece asks us about the habits we’ve subconsciously downloaded, and why McDonald’s advertising is the creepiest there is.

Why you should read the phone book

Did you know that boredom can be an unexpected path to creativity? Prepare to be shocked…

The Green Monster: How Companies Capitalise on Greenwashing

Does green always mean good? Anna Baughen explores how brands need to be careful about their sustainable claims to avoid greenwashing.

Charity begins out of home

Advertising has the power to change the world, but do we use it enough for good? Shaun Okoh explores how the ad industry can do more to promote charitable giving.

The Metaverse and what it means for your brand right now

Do you know your multiverse from your metaverse? Ellie Boxall delves into how brands are making strides in the new virtual world.