For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its government. Joining forces with the former LIDA agency gives us new strength in data-driven behaviour change at a personal level.
Our national behaviour change movements are activated right down to the individual. And our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone, and every single someone. To change how they think, and how they act.
Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.

CHANGE MADE SIMPLE
We have a devilishly simple process to make change happen. It begins with our commitment to Diversity of Thought. Similar people think similar things, so we must bring a diverse group together to consider all perspectives and possibilities to effect change.
Brutal Simplicity of Thought distils this to the most powerful way to make change. And that pure idea is then dramatised and amplified across all channels and audiences to drive change.

UNDERSTANDING
Data Consultancy
Research
Social Listening & Influencer Analytics
Strategy Consultancy

EXPERIENCE
Brand & Identity
Connected Products
Digital Experience & Platforms
Employer Value Proposition
Experience Design
Voice Technology Consultancy

COMMUNICATIONS
Advertising
Business-to-Business
Channel Strategy
Communications Strategy
Customer Engagement Marketing
Internal Communications
International Development
Performance Media
Public Relations

ACTIVATION
Events
Influencer marketing
Partnerships
Sponsorship
Talent Management