MOTHER’S DAY CARDS THAT ENCOURAGE SOCIAL DISTANCING #MUMISGROUNDED

Our Mother’s Day cards e-cards flip conventional family relationships on their head and feature language traditionally used by parents talking to their children, with lines including “I don’t care if everyone is doing it. You’re not everyone” and “Why? Because I said so. That’s why.” Others urge mothers to “stay home, don’t let guests in and wash your hands” and say, “Now it’s my turn to keep you safe.”

Here’s the full range of executions, also available at https://mcsaatchi.london/mumisgrounded/

Editors pick on Adage
As seen in The Drum
Featured on Best Ads on TV